Effective business advertising: Ten Tips

1) DO: Get to the point and use a headline that let readers know immediately what service your business offers eg Creative Website Designers, Online Database Design, Unique Graphic Design, etc
2) DO: Use a picture - they get the reader’s attention, make your business look professional and show them what you offer
3) DO: Give a professional description of what you do, your experience, license no. where relevant, ABN or ACN, etc
4) DO: Include the business name and business contact number
5) DO: Include the business web address in the ad copy if you own your own domain (eg yourbusinessname.com.au) Exchange LOVES helping businesses get interested site visitors and strongly recommends businesses with their own domain upgrade to a very affordable long-term bold ad to get the maximum benefits of a working link (only available to bold advertisers)
6) DONT: Be careless. Spend a few minutes writing your ad and check spelling and grammar using the simple edit facility if need be and look professional
7) DONT: Spend your time promoting freebie web page addresses and or links to ads elsewhere. Exchange Classifieds is only interested in helping to promote YOUR business
8) DONT: Use all caps – capitalising everything actually emphasises nothing
9) DONT: Avoid meaningless characters like or ---- or !!!! - they will make your ad less findable on web searches by interested parties
10) DONT: Attempt to include a list of suburbs or postcodes in your ad copy – these just make your ad and therefore your business look tacky and won’t have the search results impact you may have been led to believe anyway. Look at your logs.

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